The goal:

Design a ceramic sink caddy

Role:

Lead Industrial Designer

Responsibilities:

Design Strategy, Aesthetic ideation, Concept Development, User testing, Prototyping, DFM CAD, Tooling revisions

Key Design Decisions:

Versatility: include a sponge tray, soap dispenser and multi-purpose cup, to hold all your kitchen cleaning accessories.

Modularity: ensure removable parts can fit in any arrangement