Tesla Cooler

The goal:

Design a cooler to fit seamlessly into the front trunk (frunk) of a Tesla Model S.

Responsibilities:

Design Strategy, Aesthetic ideation, Concept Development, User testing, Prototyping, DFM CAD, Tooling revisions

Key Design Decisions:

Shape: determine the best way to maximize cooler space within the frunk

Materials: choose the type of cooler materials that would best serve a Tesla driver